If you have a website, your goal is to stand out so you can make more profit. To do this, you need to create a site that is impressive. It is important that you put emphasis on user experience, especially during their first-time visit. Keep in mind that the better the first impression, the better the chances that users will stay longer.
There is one way to leave a good first impression – web site design. Though there is no one-design-that-fits-all, it is still possible to leave a good impression. You do not have to be a professional web designer to know how your website can stand out. You just need to know the key principles that make your site stand out. Here are the key principles:
Balance means ensuring that your design is achieving symmetry. Basically, you should be careful in laying things out. The good news is that you can manipulate the visual “weight” of the design in many ways from the color to the size and other elements. Achieving balance is not easy – it is rather a delicate matter. It will take time to fine-tune it and it takes a trained-eye to complete this.
Compartmentalising is closely related to balancing design. You can compartmentalise through grids. Grids refer to a series of horizontal and vertical rulers. It is easy if you think about columns.
Without a doubt, columns improve user readability, which makes the content easier to absorb. While grids are not visually outstanding, the clear and strict structuring of elements makes it easy and appealing on the eye.
You have to think of at least two to three base colors for your design. You cannot just pick colors randomly without thinking well and hard. When choosing a color, make sure that it is the same color palette. There are colors that go well together while there are others that do not.
The exciting part is finding out for yourself what colors work together. If it is possible, check as many website designs as possible so you can gain insight. If you have to expand the palette, you should use tints and shades of your base colors.
Graphics certainly add to the visual message of your site. You do not need fancy graphics but a poor one will certainly hurt your overall design. If you are not a great illustrator or photographer, it does not mean that you cannot put great graphics online. Basic Photoshop skill can make a difference.
Typography is considered a branch of design because it encompasses a lot of elements. Web typography includes font stacks, measure, leading, hanging quotes, and bullets.
White space is also called negative space. It can make your elements stand out. It basically gives texts some breathing room and spatial peace – it is easy to the eyes.
Your website can help highlight your online presence. With the right design and SEO (Search Engine Optimisation) tactics, it will potentially create positive outcomes. Do not forget to constantly feed it with the right elements. One note though: No Claims or promises, Information-based Articles only.